Joshua Lionel Cowen, born August 25, 1877 in New York City, started his toy train enterprise in the late 1900’s. Lionel's dominated the toy train market from day on and still does to this day. This was mainly due to Cowen’s personality and engineering skills. Cowen also had excellent marketing skills for his trains. One of the major marketing tools used by Lionel was the color catalogs they produced annually . … [Read more...]